Apex Sourcing Agent
Apex × George's Group
Apex Sourcing works with George’s Group to provide international clients with a flexible way to source building materials, furniture and FF&E from China.
For projects that need more than one supplier, Apex can combine George’s Group’s large-scale building-material capabilities with Apex’s independent sourcing network for furniture, FF&E, custom products and specialty materials.
One project. Different sourcing needs. One point of contact.

APEX × GEORGE'S GROUP
Flexible Procurement for Hospitality Projects
Start with Apex. Scale with George’s Group. Source beyond it.
Furniture, FF&E and building materials — sourced in China with a flexible procurement approach.
What Can We Source?

Furniture & FF&E
Custom furniture, loose furniture, sofas, beds, dining furniture, outdoor furniture, lighting and decorative products.

Building Materials
Tiles, stone, flooring, sanitary ware, bathroom fixtures, doors, hardware, cabinetry and other interior finishing materials.

Premium Products
For projects with specific design requirements, we can explore high-quality suppliers for products that require a more specialized or customized sourcing approach.
You Don't Have to Buy Everything From One Place.
A boutique hotel may need building materials, furniture, lighting and custom pieces — but not every product needs to come from the same supplier.

How It Works
Start Small. Scale When You Need To.
You don’t need to know exactly how your entire China procurement should be structured before you contact us.
Start with Apex. We’ll understand your project and help determine the right sourcing approach.

01 — Start with Apex
Tell us what you’re building, what you need and your expected budget and timeline.
We can start with a product list, BOQ, drawings, moodboards or simply an initial project brief.
03 — Add Apex Where Needed
Even when George’s Group is involved, Apex can continue to support areas that require:
- Premium furniture
- Custom FF&E
- Specialty products
- Alternative specifications
- Design-led products
- Products outside the available range
02 — Choose the Right Procurement Route
Depending on your project requirements, we may support you through:
Apex Independent Procurement
For projects where you need selected furniture, FF&E, building materials or custom products.
Apex × George’s Group
For projects that require broader building-material procurement, larger-scale supply or additional project capacity.
04 — Build the Right Mix
Your project does not have to rely on a single product range.
We help you combine the right sourcing channels according to quality, design, budget and project requirements.
Why Apex + George’s Group?

Apex Sourcing
Flexibility & Specialized Sourcing
Apex provides independent sourcing for products that require greater flexibility, customization or access to specialized suppliers.
Suitable for:
- Furniture
- FF&E
- Custom furniture
- Premium products
- Specialty materials
- Design-led sourcing
- Products outside the standard range

George's Group
Scale & Building Materials
George’s Group provides extensive building-material sourcing and project capabilities for clients requiring a broader procurement solution.
Suitable for:
- Building materials
- Large-volume requirements
- Multiple material categories
- Project-scale procurement
- One-stop supply requirements
Who This Service Is For?
New buyers, first-time China sourcing for Small & Mid-Sized Projects
We’re particularly interested in working with growing hospitality and property projects, including:

Small resorts

Luxury homestays

Restaurants & cafés

Villas

Hospitality renovations

Small residential developments

Interior fit-out projects

Serviced apartments
Let's Start With Your Project
Tell us what you're sourcing.
Product list · BOQ · Drawings · Moodboard · Reference images · Budget · Timeline
We’ll review your requirements and suggest the most suitable procurement approach.
